Lauren started her GardenHer Business a couple years ago out of the love of being outdoors, and seeing people happy. The business has grown every year as she comes highly recommended. She is known in the community of Uxbridge for her work but wanted start giving a straight forward look and brand to her business so that people could become more aware of her work and how to contact her. With many people stopping her on jobs to find out how to get a quote, signs, cards and a Facebook page face lift were a must.
Starting with updating the logo I wanted to keep the whimsical feel of he old logo, but a add a more readable and professional look to the font. Following a fresh light green and purple colour scheme. Her new branding is already proving very effective.
Once we had the logo and design elements for Lauren's branding we moved to creating her business cards, signs and new Facebook cover photos. We used a wood and flower background to keep the whimsical feel. It worked through all medias to bring the brand together, and in future we plan to update the social media images with the changing seasons, to help keep viewers aware through the year.
We also wanted to put Lauren's brand in her clients hands, so using eco friendly and wood textured promotional items we are able to convey her brand in the landscaping/gardening industry, but also giving customers and clients something they will actually use and enjoy.
Next for Lauren and her brand is her website, that will be coming soon.