Mount Albert Sports day 5km Run has been running every year since 2002, I have had the honour of working with an amazing committee for the last 4 years to help promote and run the race. There is a lot of work that does into the 4 hour morning event. With the support of the community and amazing sponsors the race has grown every year, now hosting around 400 participants every year. Even though they are have had the race on the same weekend every year for over 15 years, they still need to bring much awareness keep participants coming back. Creating brand identity for their event has increased awareness from just under 300 participants to over 400 in just a few years. This making the sponsorship and the money raised for the community to grow significantly.
Many Print marketing materials are used to help create awareness of this brand. Starting with the postcard that is sent out to residents of the area and surrounding areas. And the KM marker signs and sponsorship signs for the day of the race.
We also put out yard signs a couple weeks before the race, we are only able to have 2 colours on these signs, so using the basic of the design elements, fonts and colour along with our logo we are still able to keep with the event branding.
The events website got a facelift this year as well and it is maintained by All Jacked Up Design, keeping it updated and secure. A website for any yearly event can be an amazing tool. With not only having the history and the background on the event, but also where it held, directions, what you will need to bring the day of. It is also where you send your participants to register, find results and past years results. And if they have any further questions, there is always a contact on the page.
All Jacked Up Design is hoping to further promotion of the event next year with promotional products for the kit bags (because who doesn't like free stuff!!!) As well as having a social media post kit that will seamlessly continue the design elements used in the post card.